As a sport communication major, students will develop a broad understanding of communication in sports contexts. They will explore the media environment and study the history and contemporary application of sports marketing.
Albion College’s courses equip students with a fundamental understanding of sports communication, along with tools that will assist them in building their career. They will develop skills across multiple communication disciplines that will open the door to a variety of roles in the industry. Students will also practice application, analysis, and critical thinking about communication in sports organizations through research projects.
Students will learn how to think critically and creatively about how communication in sports functions within contemporary culture. They will explore the media environment as well as the culture in and around sport.
Students will investigate how social media is transforming the sports-media complex, how communication theories play a role in every aspect of sport, and how to apply communication strategies at every level of the sporting enterprise. They will learn essential skills in sports and event marketing.