Your BBA in Advertising and Integrated Marketing Communications will give you the foundation to compete in a wide variety of industries.
As an advertising and integrated marketing communications professional, you’ll be prepared for a lifetime of success working at a corporation, financial institution, or one of the vibrant and exciting advertising or marketing agencies in New York City. From the conception to the delivery of products and services and virtually everything in between, you’ll learn both the background and the tools to plan marketing campaigns that will lead to the success of your organization and your own career.
Plus, you’ll gain hands-on experience through some of our student organizations that operate like agencies, like the award-winning Advertising Team, which helps students learn the essentials of advertising planning and creating complete advertising campaigns and allows them to compete in the National Student Advertising Competition and the Interactive and Direct Marketing Lab (IDM Lab), an exclusive student-run marketing agency that offers internships for credit.
Since 1906, Pace University has produced thinking professionals by providing high-quality education for the professions with a firm base in liberal learning amid the advantages of the New York Metropolitan Area. A private university, Pace has campuses in New York City and Westchester County, enrolling almost 13,000 students in bachelor’s, master’s, and doctoral programs in its College of Health Professions, Dyson College of Arts and Sciences, Lubin School of Business, School of Education, School of Law, and Seidenberg School of Computer Science and Information Systems.
Pace is a University whose resources have played an essential role in the realization of individual dreams of achievement, and whose mission is voiced in the motto: Opportunitas. Pace Institute began its transformation after World War II into a modern university with emphasis on the liberal arts and sciences. With dynamic leadership and fiscally sound management, Pace grew from rented facilities and few resources into one of the largest universities in New York State, with a reputation for excellent teaching and talented, ambitious graduates.
At the heart of Pace’s academic values is a historic commitment to excellence in teaching, as manifested by small classes, an emphasis on skill development and critical thinking, special tutoring and support services, and academic advising. Academic experiences at Pace emphasize teaching from both a practical and theoretical perspective, drawing on the expertise of full-time and adjunct faculty members who balance academic preparation with professional experience to bring a unique dynamic to the classroom.
The University supports and encourages scholarly activity among its intellectually vital faculty. Much of the work has professional application, and Pace particularly invites scholarship that directly relates to the classroom experience and involves students in the research process. Additionally, Pace has recognized the importance of educating students with a global perspective; Pace is building an increasing array of study abroad options, a successful mentoring program that has produced 37 Fulbright scholars since 2002, and a focus on international recruitment.
Why Pace University
As a first-year student, you will hit the ground running on your Pace Path. Working with your adviser, you will identify your goals as a student and a future professional, and the steps to take to reach those goals. Your plan is flexible so that it can evolve with you during your time at Pace. Your professors will be your sounding boards, your mentors, your counselors, and your friends. Plus they will challenge you to think, feel, experience, debate, and listen, so that your academic experience at Pace is inspiring, interactive, and rewarding.
The Pace Path is a unique combination of strong academics, real-world experiences, advising, and mentoring that guides every Pace student toward becoming a successful, market-ready professional after graduation. This includes customized goal setting, strong academics, real-world professional experiences, and dedicated mentoring and advising.
The New York Metropolitan Area has the greatest concentration of Fortune 500 headquarters in the world so students on both of our campuses are close to incredible work opportunities. Our Career Services team will help you along your Pace Path with a host of support services available to you at no cost.
At Pace, you will have the opportunity to apply what you learn in the classroom with any major you choose. We have one of the largest internship placement programs of any college or university in the New York City metropolitan area to ensure that you have enough professional experience and contacts so you will have a successful transition to that first job after you graduate.