Gain the tools needed for successful business development and learn to create long-term value for your organisation.

Business development varies from company to company. As a discipline, it has a wide-ranging scope of skills and focuses, but irrespective of the kind of industry or product, driving development impacts the growth and ultimately, the success of any business.

The University of Cape Town (UCT) Business Development Management online short course explores the creation of long-term value over the three stages of business development: pre-sales, pitch, and post-sales. By engaging with case studies and focusing on practical outcomes, you’ll gain hard and soft skills and develop strategies to drive and sustain growth.

Ultimately, by understanding the impact that business development holds for your business, you’ll become equipped to pursue long-term value creation for new and existing customers, products, and relationships.


Driving development

“Growth is never by mere chance; it is the result of forces working together.”
– James Cash Penney, Founder, JCPenney

HelpSquad (Aug, 2018).


Lead growth through development

“You will either step forward into growth or you will step back into safety.”
– Abraham Maslow, Creator, Maslow’s hierarchy of needs

The Balance Small Business (Apr, 2019).


Is this course for you?

This course has been created for professionals working in a business development, account management, or relationship management position. The content will also be helpful for anyone who wants to improve their negotiation and pitching skills, especially those responsible for achieving sales targets. Individuals aspiring to move into a business development role will also benefit by gaining formal university recognition. As a far-reaching discipline that covers a range of business areas, this course is fitting for all professionals regardless of their specific company or market.

What will set you apart

On completion of this course, you’ll walk away with:
The knowledge to anticipate opportunities for new and existing products and services that will facilitate further business growth.
The confidence to develop a pitch and negotiate effectively to influence prospects and close deals.
Relationship management and persuasion skills to establish and grow business relationships for long-term value creation.
The ability to create a business development plan and devise a strategy for pursuing new opportunities.
A certificate from the UCT validating your knowledge in business development management, and unlimited access to 2U’s Career Engagement Network, offering you exclusive resources and events to support your professional journey and drive your career forward.