Learn how to stay competitive in an increasingly challenging business environment by harnessing three distinct strategies for organization-wide digital transformation.
In an age of widespread disruption, where most organizations are concerned about the impact of new technologies but few feel like they’re responding adequately,1 digital transformation has become a business imperative. Successful digital transformation involves more than just the integration of digital technology — it’s an ongoing process, conducted at scale, incorporating careful planning, continual learning, and a cohesive short- and long-term strategy.
The Developing Digital Transformation Strategies online program from the Institute for Management Development (IMD) equips you with the skill set to strategically lead your organization through technological change. Over five weeks, you’ll develop a comprehensive understanding of what true end-to-end digital transformation entails, and learn to apply three unique strategies for the creation of digital experiences and transformation of digital functions and businesses in your own context. Leveraging Professor Misiek Piskorski’s proven Digital Transformation Strategy Framework, you’ll learn to effectively harness organizational design to facilitate wide-scale transformation, as well as select and utilize the digital platforms best suited to your company. By the end of the program, you’ll be equipped with a clear digital transformation road map and a work-ready action plan to carve out your competitive advantage and navigate change in your organization.
1IMD (2021).
Is this program for you?
This program will appeal to any professional who is seeking to lead their organization’s digital transformation. It is relevant to individuals across industries, at all levels of transformation — whether not yet digitalized, currently digitalizing, or fully digitalized but yet to experience the benefits. C-suite executives, directors, and business leaders will unlock ways to grow their competitive advantage by developing a strategic roadmap for digital transformation, innovation, and decision-making. Senior managers, strategists, and heads of functions or departments will gain the tools to remain relevant and valuable by positioning themselves at the forefront of their firm’s digital strategy. A variety of specialists, consultants, analysts, and managers will have the opportunity to network online with fellow professionals and advance in their careers. Existing technology specialists will learn to supplement their knowledge with strategic insight, and apply it broadly to their work.
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IMD is a triple-accredited academic institution, with the Financial Times ranking it first for its open programs nine years in a row. IMD attributes its success to its unique “Real Learning. Real Impact” approach. Based in Switzerland and Singapore, IMD is led by expert and diverse faculty who use their insights, tools, and perspectives to prepare participants for the future of business. As an independent academic institution with a global reach, IMD strives to educate ambitious individuals and organizations worldwide.
By taking this program, you have the opportunity to accelerate your career with the IMD Digital Excellence Diploma. Customize your learning journey with 15 days of programs that are relevant to your digital needs and pass an exam to earn the Diploma. See the programs here, and discover how participants are customizing their diploma.
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