Discover strategies, tools, and best practices to deliver organizational value through integrated digital marketing.
Digital strategies, emerging technologies, and innovation have increasingly become the focus in modern marketing. It’s essential that businesses address any skills gaps and develop a fundamental understanding of how to generate value through customer-centric digital marketing.
During this eight-week program, you’ll explore how key digital marketing tools – including social media and mobile technology – can be leveraged to improve the consumer journey. Delve into the role experimentation and analytics play in enabling data-driven insights to empower decisions regarding the broader strategies of your organization.
Is this program for you?
This program is aimed at business leaders, professionals, executives and entrepreneurs, who want to gain a better understanding of their customers, and learn how to use key digital marketing tools and an integrated digital marketing strategy to enhance business performance. In an ever-changing consumer and digital landscape, this is essential for anyone who wishes to explore the role of digital marketing within an organization and how it can be utilized to inform decision-making strategy.
What will set you apart
Practical digital marketing skills to effectively drive lead generation and conversions.
The ability to implement an integrated digital marketing strategy.
An understanding of how to harness data and key digital marketing tools to make informed business decisions.
Unlimited access to 2U’s Career Engagement Network, offering you exclusive resources and events to support your professional journey and drive your career forward.
