An effective digital marketing strategy is key if you want to ensure that your brand remains visible and competitive in the modern market.
This University of Cape Town (UCT) Digital Marketing online short course will teach you how to reach the right audience by helping you to develop the online marketing skills you need to improve targeting and personalisation, and create a consistent cross-platform brand narrative. Over the course of 10 weeks, you’ll learn to develop an integrated digital strategy that uses the right tools for the right purposes and aligns internet marketing priorities with bottom-line business goals.
Win the war for attention and secure verifiable proof of your new digital marketing capabilities with an official certificate from UCT.
The proportion of marketers who report that paid digital advertising is “very important” or “extremely important” to their overall marketing strategy.
HubSpot (2020).
The average amount of time South Africans spend using the internet daily.
We are Social and Hootsuite (Jan, 2020).
Is this course for you?
The Digital Marketing online course from UCT is as appropriate for business owners looking to boost their brand’s online presence as it is for existing and aspiring marketing professionals. Those already working in a marketing role can use this opportunity to upgrade their skills to keep up with the times. Meanwhile, professionals just entering the field will benefit from the sound introduction to digital marketing that this short course provides. Students can enjoy a personalised online learning experience and access the right level of support for their needs – the student support team is available at all times to offer assistance where it’s required. There are no formal prerequisites for this course.
If you’re looking to develop a holistic marketing skill set, we recommend you investigate the UCT Marketing Analytics: Strategy and Decision-Making online short course. This course takes a strategic, end-to-end approach to marketing analytics and equips you to use data to inform important marketing decisions.
What will set you apart
An understanding of the various elements and channels that make up a holistic digital marketing strategy.
Practical skills in web design, analytics, SEO, online copywriting, PPC, social media marketing, and email marketing.
Knowledge that is transferable to a broad range of contexts and industries, across different career levels.
Unlimited access to 2U’s Career Engagement Network, offering you exclusive resources and events to support your professional journey and drive your career forward.
