New technology and social media platforms continue to change the way companies connect with their customers. The demand is growing for business leaders with up-to-the-minute marketing knowledge and skills.
La Trobe University’s Master of Marketing puts graduates at the forefront of marketing in the digital era. Students will develop their business and leadership talents, while building an advanced marketing skillset. They will gain hands-on experience using new digital technologies and undertaking market research and data analysis and discover how these tools can be employed to maximize an organization’s impact.
Students will enhance their human skills alongside their technical expertise and learn ways to successfully engage with customers. They will gain valuable insights into the customer experience by examining the psychological, sociological and anthropological drivers behind purchasing decisions.
Students develop an advanced understanding of digital marketing, while building a strong understanding of industry best practice, learning how to successfully leverage social media, content marketing and digital platforms in multi-channel marketing campaigns. The Master of Marketing lets students tailor their degree to their career aspirations. They can choose from a wide range of specializations, including entrepreneurship and innovation, data analytics and project management.