Build strategic skills and develop a successful business approach to the sports industry.
The global sports market is expected to reach over $556.1 billion in value by 2023.1 In 2019, the North American sector accounted for an estimated 35% of the market.2 Particular opportunities for growth include participatory sports, merchandising and ticketing, and the rapidly emerging eSports industry.
This eight-week Sport Management online short course from the George Washington School of Business will introduce you to the fundamentals of modern sport management and uncover how to identify and leverage opportunities across the industry.
Throughout the course, you’ll gain in-depth insights from faculty experts, helping you to develop the essential skills needed to establish a successful business or managerial career in the sports industry.
1 The Business Research Company (Apr, 2020).
2 The Business Research Company (Apr, 2020).
Is this course for you?
This course is designed to support all professionals working or aspiring to work in the sports industry.
The content of this course will suit you if you’re involved in organizing sports events, facility management, sports marketing and sponsorship, athlete representation, sports analytics, and sports media and merchandise. It will also be useful to you if you’re a sports coach, fitness professional, lifestyle or nutrition expert. If you’re an aspiring sports entrepreneur or start-up owner looking to leverage your sports industry knowledge to start your own venture, this course will provide practical business skills to synergize your experience with real-world business solutions.
If you’re an experienced professional or business leader you will benefit from the emphasis on strategy and good governance, and the development of a practical toolkit for driving your organization towards success, both on the field and in the boardroom.If you’re looking to transition into the sports industry, this course offers clear ideas and frameworks for strategic upskilling, as well as access to up-to-date subject matter, respected faculty members and an engaging learning environment
What will set you apart
The knowledge to utilize targeting and customized campaigns to generate revenue from key sources such as merchandising and sales, along with tools to navigate sponsorships and endorsement deals to benefit all parties.
An understanding of how sports data analytics can be harnessed on and off the field.
Insight into the principles of good governance and sports law.
The confidence to host a successful sports event and uncover the potential of the eSports landscape.
Unlimited access to 2U’s Career Engagement Network, offering you exclusive resources and events to support your professional journey and drive your career forward.
