Digital disruption has had a two-fold effect on the way organizations communicate. While it has made communication more complex, it has also highlighted the value of effective communicators.1
The Strategic Communications online short course will equip you with the skills needed to drive consumer behavior through influential messaging. You’ll explore how data can be used to inform your media strategies and address the needs of multiple stakeholders, as well as prepare for any potential risks associated with omnichannel messaging. Learn how to pick the appropriate medium for your message and audience, and approach engagement from a problem-solving angle to ensure your brand stands out in a crowded digital landscape.
1 The Holmes Report (May, 2019).
Is this course for you?
This course is designed for media and communications professionals who recognize that strategic communication is the key differentiator in creating a competitive advantage. It’s aimed at those looking to set themselves apart in their organization by taking the lead in corporate communications, reputation management or public relations, as well as those who want to stay abreast of the communication skills required in the modern workplace. Managers and professionals in marketing and advertising will benefit from learning to identify the channels for leveraging data-formed insights to successfully improve their brand messaging and better interact with relevant stakeholders. The practical skills taught in this course will ensure that you can effectively align your communication strategies with business objectives.
What will set you apart
A practical communication plan that you can implement into your business immediately.
Internal and external stakeholders communication strategies that are persuasive and influential.
The skills to enhance your writing, presenting and visual communication.
The ability to use data-driven insights for more effective communication strategies.
Unlimited access to 2U’s Career Engagement Network, offering you exclusive resources and events to support your professional journey and drive your career forward.
